Non Profit

Preparation for Major Events and Organizational Changes

Stay ahead of major events and organizational changes by preparing in advance. In this video, we cover practical steps every leader and communicator can take to keep messaging timely and relevant.

• How to use industry reports and trends to tell your organization’s story
• The importance of being prepared for major news events
• Why forward planning helps reduce last-minute scrambling
• Steps to take in case of unexpected events, like a founder’s passing
• Planning and messaging campaigns for leadership transitions and other big changes

Blending Opportunities and Key Dates into Your Calendar

Discover how to perfectly blend ministry and donation opportunities to make your calendar work smarter for your organization. Learn key strategies to excite your audience and create urgency around your biggest moments.

• The importance of integrating ministry and donation opportunities
• How a well-planned calendar can tell your organization’s story
• Creating excitement and urgency through strategic planning
• Identifying no-brainer dates for high-impact engagement
• Leveraging a sense of timing to pull supporters in

Shift from Reactionary to Proactive Planning

Take control of your marketing strategy by learning how to shift from constantly reacting to proactive planning. In this video, Todd shares practical ways to get ahead and balance planning with opportunistic action.

• Why most teams feel stuck in a reactionary cycle
• The importance of prepping and aiming with a clear plan
• How to balance sticking to a plan while staying nimble
• Embracing opportunism without letting chaos take over
• Todd’s top analogy for keeping everyone moving toward the same goal

Be Specific in Your Page Call-to-Action CTA

Unlock the secret to higher conversions by mastering your landing page call-to-actions. In this video, Todd Lane Turner breaks down why testing and optimizing every detail is crucial for getting the results you want.

• The importance of testing different landing page elements for better performance
• Why you shouldn’t assume your first attempt is perfect
• How an effective thank you page can boost engagement and eliminate buyer’s regret
• Ways to use your thank you page for deeper audience interaction and upsells
• Leveraging multiple touchpoints like social media and follow-up offers after a form submission

Ratings Influence our Trust

Discover why ratings and social proof matter so much in gaining trust online and learn actionable tips to boost conversions on your landing pages. In this video, Todd breaks down the psychology behind trust and practical steps for more effective calls to action.

• How Amazon ratings and testimonials influence our buying decisions
• The power of social proof in landing pages and CTAs
• Why your page needs a clear, specific call to action
• Creative alternatives to generic “donate” or “submit” buttons
• How using action-oriented, relevant button text can increase conversions

Campaign Planning and Execution

Unlock the secrets to effective email campaign planning and execution with these practical tips. Learn how mixing up your email styles and maintaining a clean list can make a big difference in your results.

• The effectiveness of short vs. long email copy and when to use each style
• The importance of personal, text-based emails and how they can increase engagement
• Experimenting with email formats based on sender and campaign goals
• Why data hygiene and regular list scrubbing are critical for accurate open and conversion rates
• Strategies for managing inactive subscribers without hurting your campaign performance

Creating Effective Landing Pages

Creating effective landing pages can dramatically increase your conversions and achieve your campaign goals. In this video, Todd Lane Turner breaks down the key elements every successful landing page must have.

What you’ll learn:

• Why a landing page is more effective than sending traffic to your homepage
• The essential role of a bold, attention-grabbing header
• How to use short copy for quick, persuasive communication
• The importance of catering to both readers and scanners
• How strategic bullet points help tell your story fast and clearly

Donation Messaging and Urgency

Learn how to boost your nonprofit’s email donation conversion rates with strategic storytelling and compelling messaging. Todd Lane Turner breaks down why your Case for Support matters and how to track what really works.

• Discover average click-through rates for nonprofit donation asks.
• Learn how better storytelling can drive higher engagement and conversions.
• See how words, images, and video each impact your results.
• Find out which key stats to track for ongoing improvement.
• Get practical tips for analyzing and improving your donation emails over time.

Segmenting Emails for Engagement

Learn how to make your email campaigns more effective by segmenting and engaging your audience the right way. In this video, I share practical tips for creating welcome flows that actually connect with your supporters.

• Turn donation landing pages into deeper engagement opportunities.
• Use follow-up emails to get personal stories from your donors.
• Structure welcome flows so new subscribers know what to expect.
• Write emails that focus on benefits for your audience, not just organization details.
• Present your ministry as a way for supporters to fulfill their own passions and goals.