Schools 1.2 Crafting the Perfect Donation Page
Crafting the Perfect Donation Page
Delve into the fundamental aspects of creating an effective online donation page for your church or nonprofits. Learn practical tips to enhance your donation processes and improve conversion rates.
Impact of COVID on donations
The transition to online giving
Effective placement of the donation button
Importance of tracking conversion rates
Approved Vendors
Trusted Tools. Tailored Referrals.
But instead of listing 50+ vendors and hoping you guess right, we take a better approach:
Tell Us What You Actually Need
Whether you’re looking for:
- An online giving platform that works with your church software
- Help with branding, design, or donor messaging
- CRM or donor database tools that are simple and affordable
- A capital campaign consultant or video storytelling expert
- Email marketing platforms that sync with your website
- Social media schedulers that make sense for a tiny team
We’ll personally recommend vetted, mission-minded vendors—and in many cases, secure a discount for you.
Fill Out the Quick Form Below
Let us know what you’re looking for and what you’re currently using (if anything). We’ll follow up with:
✔ A custom referral (not a giant list)
✔ A contact name when possible
✔ Any current discounts or insider tips
✔ Honest feedback on what to avoid
Download and Bonus Material
Helpful Downloads

Board of Directors Fundraising Guide
“Because vision alone doesn’t raise money.”
Equip your board to confidently support your fundraising efforts with clear roles, expectations, and actionable strategies.

Church Fundraising Tips
“Practical help for pastors who don’t want to beg for money.”
Quick, effective ideas to boost giving without compromising your message or mission—designed just for churches.

Email Campaign Guide
“Stop guessing. Start sending.”
Learn what to say, when to say it, and how to say it—with sample sequences and subject lines that get opened (and funded).

Executive-Level Reporting Dashboard
“Finally, reports that make sense and spark action.”
Turn donor data into confident decisions. This reporting template helps you track key metrics and communicate results with clarity.

Online Campaign Strategy Guide
From clicks to conversions—here’s how it’s done.”
Master the flow of a successful digital fundraising campaign from landing page to thank-you message.

Social Media for Pastors
“Preach online without selling your soul.”
Simple, purpose-driven content strategies that won’t take over your week—or your witness

Tagline Cheat Sheet
“Messaging help for the stuck and stressed.”
Struggling to name your campaign or sermon series? Use this guide to find bold, clear phrases that resonate with donors and members alike.

Donation Pages That Work
“Fix the page that’s costing you the most.”
Get best-practice tips and examples for building donation pages that actually convert visitors into supporters.

2025 Campaign Planning Guide (NEW)
“Your roadmap for 12 months of mission-driven momentum.”
Get best-practice tips and examples for building donation pages that actually convert visitors into supporters.
Church 3.5 $25 has a Significant Impact
$25 has a Significant Impact
Looking for creative ways to boost engagement and increase giving in your church community? In this inspiring talk, Todd Turner shares practical digital strategies that make a big difference—even with just $25! Discover how authentic outreach and clever video tactics can create a real, significant impact.
Ready to transform your church’s impact? Hit play and find out how!
Church 3.4 Highlight Unique Elements for Landing Pages
Highlight Unique Elements for Landing Pages
In this insightful video, Todd Turner explores how to create powerful and compelling landing pages for churches, focusing on what truly matters to inspire engagement and giving. Whether you want to increase online giving, recruit volunteers, or tell your church’s unique story, this session provides a practical framework that you can use right away.
What You’ll Learn:
- The essential elements every effective church landing page should include
- Crafting mission and vision statements that set your church apart
- How to clearly define campaign goals and objectives (it’s not always about money!)
- Encouraging giving and volunteerism through your landing pages
- The impact of sharing stories: demonstrating proven results to build trust
- How to communicate financial goals and break down giving levels for all types of givers
- Why your “call to action” matters and how to make it clear (whether for donations, volunteering, or prayer)
- Tips for creating landing pages that serve both targeted campaigns and the wider church community
- Understanding and presenting your church’s unique value proposition in a crowded nonprofit world
- Driving confidence in supporters by showing exactly how their contributions make a difference
If you’re ready to elevate your church’s online presence and deepen engagement, don’t miss this step-by-step guide to building landing pages that inspire action!
Church 3.3 Non Profits Demonstrate Value to Donors
Non Profits Demonstrate Value to Donors
Are you struggling to inspire donors to give more than just out of obligation? In this powerful session, Todd Turner shares actionable strategies for churches and non-profits to demonstrate real value to their donors, going beyond generic appeals. Discover how to craft compelling asks and create lasting donor relationships by being specific, heartfelt, and purposeful in your communication.
Key Takeaways:
- Understand why relying solely on “should give” or “biblical duty” language isn’t enough to motivate donors.
- See the importance of clearly defining and communicating specific, urgent needs—telling real stories with tangible solutions.
- Learn the value of involving donors directly in solving problems, making them feel like vital partners in your mission.
- Get tips on following up: Thank your donors, show them the impact of their contributions, and build trust for future support.
- Find out why generic church phrases like “share the good news” don’t work, and how specificity in your asks drives better results.
- Discover how meaningful updates and success stories after a gift can encourage repeat contributions and stronger donor relationships.
- Avoid one-size-fits-all appeals—craft your messaging so supporters feel personally connected and see exactly where their help is needed.
If you want your church or non-profit to move supporters from passive givers to passionate partners, this session offers real-world advice you can start using today.
Church 3.2 Use URL Shortcut to Direct Traffic
Use URL Shortcut to Direct Traffic
Unlock practical strategies for directing traffic to your church’s online giving and event pages! Todd Turner shares expert insights on using easy tech solutions and smart communication tactics to maximize participation, engagement, and generosity online.
Key Highlights:
- Use URL Shortcuts:
Learn why creating memorable, easy-to-type web addresses helps people quickly find your landing and giving pages—whether over the phone, on screen, or in printed materials. - Refresh with Link Tree:
Discover how tools like Link Tree (and similar alternatives) can make church social media profiles more actionable, providing followers with a simple, mobile-friendly hub for quick links to signups, service times, or special appeals. - Rethink Your Social Media Approach:
Find out why your posts should occasionally invite people to “be the hero”—not just attend, but step up to participate, volunteer, or give. See practical ways to spotlight urgent needs and provide clear, compelling calls-to-action. - Crafting Effective Emails:
Tips for using email more strategically—personalizing the sender (think: pastor or executive leader), creating “shock value” with special subject lines and formats, and breaking the routine with urgent, authentic, plain-text notes to boost response. - The Power of Urgency and Authenticity:
Understand why sometimes “quick and dirty” emails (rather than polished templates) generate a stronger sense of immediacy and genuine need, prompting more timely support from your community.
Perfect for church leaders, communicators, and anyone looking to amplify their digital impact, this talk is packed with actionable tips you can implement right away.
Church 3.1 Encourage church engagement and consistent giving
Encourage church engagement and consistent giving
Unlock powerful digital strategies to boost church engagement and inspire consistent giving! In this session with Todd Turner, learn how your church can adopt proven nonprofit techniques to better connect with members and cultivate a culture of joyful generosity.
Tips to move beyond a basic giving page and implement more effective digital giving tools.
Special advice for churches with associated nonprofits or parachurch organizations, plus resources for deeper learning.
The similarities between church and nonprofit digital strategies for donor engagement.
Why people give: from spiritual obedience to the desire to solve real-world problems.
How to highlight your church’s ongoing ministries that often go unnoticed by most attendees.
Identifying and guiding members through tailored engagement paths, from first-time visitors to regular givers.
Using your website’s landing and donation pages to create compelling cases for support.
The importance of thanking donors and updating them on the impact of their contributions.
Step-by-step strategies to encourage one-time givers to become monthly supporters.
Ways to nurture the joy of giving—benefiting both the giver and the church.
Church 3 Digital Playbook
Digital Playbook
Let’s get practical about how churches and nonprofits can boost their online donations using smarter digital strategies. I talk about why a simple “Give” button hidden in the top right corner of your website just doesn’t cut it anymore—especially since so many people now engage via their mobile devices.
This assumption that people are on your website and they’re just going to see something that motivates them to give and they’re going to work hard to get there, it’s just not true.”
I dive into the nuances of giving psychology, and explain why placement, color, and visibility of your donation button matters—and more importantly, why you can’t rely on people to seek it out. From there, I guide you through the essential steps to make giving front and center, not just on your home page, but everywhere people are accessing your content—whether it’s live-streamed services, archived videos, or even YouTube and Facebook.
We’ll get tactical about using QR codes, embedding giving opportunities directly within your web pages, and even integrating calls-to-action into your ministry blogs and popular pages people actually visit. I share the value of simple direct links and even tools like Linktree to streamline mobile giving from social media.
In the second half, I take you behind the scenes into building robust landing pages for campaigns, framing a compelling case for support, crafting urgent email appeals, and testing your digital strategies for better results. I touch on how to use stories of impact, clear objectives, and tangible goals—even suggesting the power of a simple $25 gift and celebrating every donor as a hero who moves the mission forward.
This episode isn’t just about the “how tos”—it’s about shifting your mindset. I urge you to go beyond traditional church language, to communicate specific needs, and to invite your digital audience into the joy of giving—whether that’s financial gifts, volunteering, or prayer. If you’re looking to create a more sophisticated and effective approach to online giving in your church or nonprofit, this playbook is for you.
So, if you’re ready to turn casual visitors and occasional givers into recurring supporters who feel connected and empowered by their generosity, you’re in the right place. Let’s make giving easier and more impactful—starting right now.
Engaging Donors Effectively: “We want to bury opportunities for a donor to be a hero within your website.”
